Activity: Talk or presentation › Talk or presentation at a workshop, seminar, course or other meeting
Plenary Presentation : Many transport policy-makers think of cycling in terms of moral premises (“cycling is good”). In this talk, I review work in psychology which suggests that in the domain of morality, decision-making tends to be driven by emotions, heuristics, and an unwillingness to compromise. Based on this insight, I argue for a more dispassionate approach to policy-making, based on rigorous scientific studies into the causal determinants and effects of cycling behaviour. Although such causal inference is notoriously difficult in travel behaviour research, I show how it can be achieved using longitudinal data and (natural) experiments.