It’s not easy being green

Activity: Talk or presentationTalk or presentation at a workshop, seminar, course or other meeting


In order to reach climate goals in the long run, people have to act sustainably in the short run. Unfortunately, however, environmental policy goals are hardly reached. People find it not easy being green. This presentation introduces psychological barriers (such as cognitive biases, emotions, expectations, and perceived hassle) as important reasons for this shortfall. It will explain the barriers with examples, reveal why they occur, and identify who are most vulnerable. Finally, recommendations on possible ways to overcome these pitfalls will be provided for policymakers and other practitioners.
Period17 Sep 2019
Event titleTU Delft Urban Energy Platform
Event typeConference
LocationDelft, Netherlands
Degree of RecognitionLocal