It’s not easy being green

Description

In order to reach climate goals in the long run, people have to act sustainably in the short run. Unfortunately, however, environmental policy goals are hardly reached. People find it not easy being green. This presentation introduces psychological barriers (such as cognitive biases, emotions, expectations, and perceived hassle) as important reasons for this shortfall. It will explain the barriers with examples, reveal why they occur, and identify who are most vulnerable. Finally, recommendations on possible ways to overcome these pitfalls will be provided for policymakers and other practitioners.

Period	17 Sept 2019
Event title	TU Delft Urban Energy Platform
Event type	Conference
Location	Delft, NetherlandsShow on map
Degree of Recognition	Local