Marketing Architects: Ernest Dichter and the Architectural Record

Panigyrakis, P. (Speaker)

Activity: Talk or presentationTalk or presentation at a conference

Description

Presentaton at the Conference 'Liberalism and the Built Environment – Then and Now symposium', Brisbane, Australia.
This paper presents the first marketing report on architecture namely, the Dichter report on the competitiveness of the magazine the Architectural Record from 1960. Discovered through archival research.
Period17 May 2018
Event titleLiberalism and the Built Environment – Then and Now symposium
Event typeConference
LocationBrisbane, Australia