Activity: Talk or presentation › Talk or presentation at a conference
Despite the creation of new instruments to encourage public and private projects, the city has mostly been shaped by the corporate architecture of banking headquarters, office buildings and hotels. Large office blocks appeared all over the city. Some office towers were dismantled, sometimes to be rebuilt. A few were refurbished. Neither old enough to be ‘history’ nor recent enough to be still vivid for the public, these buildings have already been absorbed into the city’s incoherent whole. And although these buildings are the most evident architectural manifestations of the 1990s and early 2000s, they remain hidden in plain sight, almost unnoticed by architects and passers-by, like elephants in the room. This seminar addresses the relation between corporate buildings and their context. What is the role of corporate buildings in urban development, the iconic ones and the daily ones? Why and how do corporates and developers now recall for mixed use areas?
Taskforce Up4North Freek Persyn (architect and urban planning, 51N4E)
Icons and corporate representation in the city Wouter-Jan Verheul (Faculty of Architecture and the Built Environment, TU Delft)
Corporate buildings and their role in urban area development Ellen van Bueren (professor Urban Area Management, TU Delft)