“Zero Waste and High Efficiency” – Blue Ocean Strategy for Business Success

Chen, Y. (Speaker)

Activity: Talk or presentationTalk or presentation at a workshop, seminar, course or other meeting


Given the high level of competition in the market, many companies use various strategies to ensure their slice of the market. One well-known strategy is the Blue Ocean Strategy, which aims to build long lasting brand equity by making strategic moves to create a jump in value for the company, its buyers, and its employees while unlocking new demand and reducing competition. This session will discuss this strategy as applied to zero waste and successful transition to highly efficient processes in industries, featuring case studies from entrepreneurs and major international companies.
Period31 Mar 2016
Event titleMacao International Environmental Cooperation Forum and Exhibition
Event typeExhibition
LocationMacao, Macao