Responsible Marketing and Consumer Behavior

Research output

Research output per year 1999 2000 2004 2008 2009 2010 2011 2012 2013 2016 2017 2018 2019 2020 2021 2022 2024

• 398 Article
• 394 Conference contribution
• 95 Chapter
• 45 Dissertation (TU Delft)
• 96 More
  • 19 Book
  • 19 Abstract
  • 9 Review article
  • 8 Paper
  • 6 Report
  • 6 Poster
  • 5 Book editing
  • 5 Conference article
  • 4 Other contribution
  • 3 Comment/Letter to the editor
  • 3 Web publication/site
  • 2 Editorial
  • 1 Foreword/postscript
  • 1 Other
  • 1 Literature review
  • 1 Case note
  • 1 Digital or Visual Products
  • 1 Dissertation (TU Delft, preparation external)
  • 1 Dissertation (external)

Research output per year

Research output per year

Search results

• 2000

  Marketingplanning

  Santema, SC. & van de Rijt, J., 2000, Marketing management modellen. Alphen aan den Rijn: Samsom, p. 1-70

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional
• 2001

  E-business in interactieperspectief

  Santema, SC., 2001, Marketing voorbij 2001: de visie van 11 hoogleraren. Santema, S. C. (ed.). CEBO, p. 209-225

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• Marketing voorbij 2001, oordelen over tien stellingen

  Santema, SC., 2001, Marketing voorbij 2001: de visie van 11 hoogleraren. Santema, S. C. (ed.). CEBO, p. 23-34

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific
• 2002

  4.E.1 Het hoe en waarom van verkoopplanning

  Santema, SC. & van de Rijt, J., 2002, Praktijkboek Sales. Deventer: Kluwer, p. 4.E.1-01-4.E.1-11 11 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

• 4.E.3 Effectieve verkoopplannen: de kunst van het kiezen

  Santema, SC. & van de Rijt, J., 2002, Praktijkboek Sales. Deventer: Kluwer, p. 4.E.3-01-4.E.3-13 13 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

• 4.E.4 Effectieve verkoopplannen: de kunst van het kiezen (deel II)

  Santema, SC. & van de Rijt, J., 2002, Praktijkboek Sales. Deventer: Kluwer, p. 4.E.4-01-4.E.4-12 12 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

• Product appearance and consumer pleasure

  Creusen, MEH. & Snelders, HMJJ., 2002, Pleasure with products: beyond usability. Green, WS. & Jordan, PW. (eds.). London: Taylor and Francis, p. 69-75 7 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten

  Morel, KPN., 2002, Ontwikkelingen in het marktonderzoek: jaarboek 2002. Bronner, AE., Dekker, P., Hoekstra, JC., de Leeuw, E., Poiesz, T., de Ruyter, K. & Smidts, A. (eds.). Haarlem: de Vrieseborch, p. 205-224 20 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review
• 2003

  E-business in dyadic supply chain perspective

  Santema, SC., 2003, Emerging themes in E-business research. van der Wiele, T., van Iwaarden, J., Verboom, M., Williams, R., Dale, B. & Santema, S. (eds.). Rotterdam: Erasmus Universiteit, p. 9-25 17 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Providing product information consumers can handle: assortment and type of product information in mass customization environments

  Vink, NY. & Schoormans, JPL., 2003, All changed, changed utterly?. Turley, D. & Brown, S. (eds.). Valdosta: Association for Consumer Research, p. 76-81 6 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Van product- naar marktgericht handelen

  van de Rijt, J., Santema, SC. & Spaas, L., 2003, Top marketing cases. Deventer: Kluwer, p. 47-70 24 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific
• 2004

  Consumentenonderzoek

  Creusen, MEH. & Stokmans, MJW., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 124-139 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Consumentenonderzoek naar discontinue innovaties

  Morel, KPN. & Ortt, JR., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, JPL. (eds.). Amsterdam: Pearson Education Benelux, p. 140-157 18 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• De ontwikkeling en marketing van intelligente producten

  Ait El Houssi, A., Rijsdijk, SA. & Veldhuizen, H. G., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 238-253 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• De rol van de verkoper

  Atuahene-Gima, K. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 158-170 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Een praktische marketingplanningsmethodiek

  Santema, SC. & van de Rijt, J., 2004, Marketing desk praktijkgids. Deventer: Kluwer, p. 38-45 8 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• Het productuiterlijk in de markt

  Govers, PCM. & Mugge, R., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 204-220 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Introductiestrategie

  Hart, S. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 172-184 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Leverancierssamenwerking

  Santema, SC., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 88-103 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Marketingcommunicatie voor nieuwe producten

  Robben, HSJ. & Mooy, SC., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 186-203 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Marketing en productontwikkeling

  Hultink, HJ. & Schoormans, JPL., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 14-29 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Mass customization

  Schoormans, JPL. & Vink, NY., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 222-236 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Ontwikkelingssamenwerking

  Santema, SC., 2004, Inkoop voorbij 2004, een spiegel voor de toekomst. Santema, S. C. (ed.). Zoetermeer: NEVI, p. 117-128 12 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

• Productdifferentiatie

  Snelders, HMJJ. & Thölke, JM., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 70-87 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Productontwikkeling: de bedrijfseconomische aspecten

  Veldhuizen, H. G., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 254-268 276 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review
• 2006

  Tackling today's consumption pattern

  Schoormans, JPL. & Mugge, R., 2006, Sustainability made in Delft. Mulder, KF. (ed.). Delft: Eburon Academic Publishers, p. 69-74 6 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review
• 2007

  The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

  Bouten, LM., Hultink, HJ., de Bont, CJPM. & van Leeuwen, N. P. G., 2007, Brand alliances - New models of networking. Gopalakrishnan, PS. (ed.). Hyderabad: The Icfai University Press, p. 87-100 14 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review
• 2008

  Apple construction company: how to stay away from low bid customers and non-valuable dyadic relations

  Santema, SC. & Kopecka, JA., 2008, Strategic technology management - Building bridges between sciences, engineering and business management. Tesar, G., Andersen, SW., Ghosh, S. & Bramorske, T. (eds.). London: Imperial college press, p. 167-182 16 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Creative Commons Licenses: The Brazilian Experience

  Parrilli, D., 2008, Creative Commons: International Perspectives.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Defining Efficient Business Models for Grid-enabled Applications

  Parrilli, D., 2008, Cunningham, P. & Cunningham, M. (Eds.), Collaboration and the Knowledge Economy: Issues, Applications, Case Studies.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• La Riforma della Participation Exemption Olandese alla Luce del Diritto Comunitario

  Parrilli, D., 2008, Torres, H.T. (Ed.), Direito Tributário Internacional Aplicado.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• La Riforma della Participation Exemption Olandese alla Luce del Diritto Comunitario

  Parrilli, D., 2008, Direito Tributário Internacional Aplicado.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Product attachment: Design strategies to simulate the emotional bonding to products

  Mugge, R., Schoormans, JPL. & Schifferstein, HNJ., 2008, Product experience. Schifferstein, HNJ. & Hekkert, P. (eds.). New York: Elsevier, p. 425-440 16 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

  51 Citations (Scopus)
• 2009

  Multinationale unternehmen - klein und gross

  Gemser, G., Sorge, A. & Brand, M., 2009, Internationalisierung: gestaltungschancen statt globalisierungsschicksal. Sorge, A. (ed.). Berlin: Sigma, p. 199-220 309 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• Optimizing consumer responses to mass customization

  Mugge, R. & Schoormans, JPL., 2009, Mass customazation for personalized communication environments. Integrating human factors. Mourlas, C. & Germanakos, P. (eds.). Hershey: Information science reference, p. 10-22 294 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

  11 Citations (Scopus)

• Success in Dutch music festival market: the role of format and scope

  Leenders, MAAM., Telgen, J., Gemser, G. & van der Wurff, R., 2009, Event tourism. Page, SJ. & Connel, J. (eds.). London: Routledge - Taylor & Francis Group, p. 1-10 1712 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• Tax Treatment of Companies Providing Grid Services: Direct vs. Indirect Taxation

  Parrilli, D., 2009, Lang, M., Melz, P. & Kristoffersson E., Value Added Tax and Direct Taxation. Similarities and Differences.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• The Determination of Jurisdiction in Grid and Cloud Service Level Agreements

  Parrilli, D., 2009, Grid Economics and Business Models, Lecture Notes in Computer Science.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• Vrijzinnig werken gaat over vermenigvuldigen door te delen

  Sandberg, J. & Santema, SC., 2009, Open en onbevangen; de noodzaak van politieke vrijzinnigheid. s.n. (ed.). Amsterdam: Balans, p. 180-187 238 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional
• 2010

  The importance of an effective launch strategy

  Hultink, HJ. & Talke, KSS., 2010, Wiley international encyclopedia of marketing. Sheth, JN. & Malhotra, NK. (eds.). London: Blackwell, p. 1-6 1744 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• VAT and Electronically Supplied Services

  Parrilli, D., 2010, Garzaniti L.J.H.F. (Ed.), Telecommunications, Broadcasting and the Internet: EU Competition Law and Regulation.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific › peer-review

• What was Philippe Starck thinking of?

  Snelders, HMJJ. & Lloyd, PA., 2010, The design history reader. Houze, R. & Lees-Maffei, G. (eds.). Oxford: Berg Publishers, p. 200-206 544 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific
• 2011

  Lean supply chain management in aerospace

  Beelaerts van Blokland, WWA., Santema, SC. & Curran, R., 2011, Encyclopedia of Aerospace Engineering. Blockley, R. & Shyy, W. (eds.). Chichester: Wiley, p. 3855-3865 5864 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific
• 2012

  Does value leverage pay off? A model for measuring value-leverage capabilities in automotive large-scale systems integrators

  Beelaerts van Blokland, WWA., Santema, SC., Heene, A., de Jong, T. K. & Elferink, NH., 2012, Research in competence-based management. Sanchez, R. & Heene, A. (eds.). s.l.: Emerald Publishing, p. 209-235

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

  Open Access
  2 Citations (Scopus)

• Reestablishing styling as a prime interest for the management of design

  Person, FEOK., Snelders, HMJJ. & Schoormans, JPL., 2012, Interdisciplinary approaches to product design, innovation, & branding in international marketing. Swan, K. & Zou, S. (eds.). s.l.: Emerald Publishing, p. 161-177 339 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

  Open Access
  3 Citations (Scopus)

• Towards a 3D geo-data model to support pedestrian routing in multimodal public transport travel advices

  Schaap, J., Zlatanova, S. & van Oosterom, PJM., 2012, Urban and Regional Data Management - UDMS Annual 2011. Zlatanova, S., Ledoux, H., Fendel, EM. & Rumor, M. (eds.). Leiden: CRC Press / Balkema - Taylor & Francis Group, p. 63-78 260 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

  7 Citations (Scopus)
• 2013

  Introducing designers to the board

  Calabretta, G., 2013, Crisp #1: Don't you design chairs anymore?. Erp, J., de Lille, C., Vervloed, J., Hekkert, P. & Raijmakers, B. (eds.). Delft: Delft University of Technology, Faculty of Industrial Design Engineering, CRISP, p. 4-5 58 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional
• 2014

  Can you get smart in five days?

  Calabretta, G. & Perez, M., 2014, Crisp #3: Fake it make it. Hekkert, P., Sleeswijk Visser, F., Stappers, PJ., Arets, D., van Erp, J., de Lille, C. & den Hollander, M. (eds.). Delft: Delft University of Technology, Faculty of Industrial Design Engineering, CRISP, p. 10-13 63 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional

• Collaborating with design consultancy firms for effective strategic decision- Making in new product development

  Calabretta, G., Gemser, G., Wijnberg, NM. & Hekkert, PPM., 2014, Deisgn for business. Muratovski, G. (ed.). Chicago: The University of Chicago, p. 126-138 200 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

• Design for the Value of Sustainability

  Wever, R. & Vogtländer, J., 2014, Handbook of Ethics, Values, and Technological Design. van der Hoven, J., Vermaas, P. & van de Poel, I. (eds.). Dordrecht: Springer, p. 1 - 31 31 p.

  Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

  • Design 100%
  • Sustainable Development 100%
  • design 100%
  • values 100%
  • sustainability 100%