I am passionate about understanding what drives people’s decisions. My research focuses on how individuals make financial choices and how they decide whether to adopt sustainable products and services. I have substantial experience teaching consumer behavior and behavioral intervention for bachelor's and master's students. 

I am currently working as a researcher for Tulips, a European consortium focused on reducing emissions in the aviation sector. My work focuses on developing, testing, and evaluating solutions that encourage passengers to choose lower-carbon travel options—such as shifting from air to rail.