Personal profile
Research profile
Giulia Granato is an assistant professor in design for sustainable behavioral change at the Faculty of Industrial Design Engineering. Her research interests lie at the interface between design, consumer psychology and sustainable marketing. Giulia's research investigates how design interventions can be used to disrupt company and consumer routines to open a window of opportunity for behavioral change, towards a more sustainable direction. Giulia looks at design as a powerful mean to achieve this objective and mobilize the sustainability transition, both at organizational and consumer behavior level.
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Collaborations and top research areas from the last five years
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Connecting consumers to production processes: A new pathway to sustainable behaviour
Granato, G. & van den Hende, E., 2026, In: Resources, Conservation and Recycling. 232, 19 p., 108946.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Design Strategies to Strengthen Epistemic Value in Consumer Electronics and Prolong Product Lifetime
Sun, H., Granato, G. & Mugge, R., 2025, Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025). Nhu Laursen, L. & Kornmaaler Hansen, A. (eds.). Aalborg: Aalborg University, 3 p. 10369. (Proceedings of the 6th Product Lifetimes and the Environment Conference (PLATE2025); no. 6).Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review
Open AccessFile20 Downloads (Pure) -
Leveraging social norms for sustainable behaviour: How the exposure to static-and-dynamic-norms encourages sufficiency and consumption reduction of fashion
Granato, G. & Mugge, R., 2025, In: Journal of Environmental Psychology. 108, 19 p., 102809.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile5 Link opens in a new tab Citations (Scopus)4 Downloads (Pure) -
To imitate or not to imitate? How consumers perceive animal origin products and plant-based alternatives imitating minimally processed vs ultra-processed food
Granato, G. & Wassmann, B., 2024, In: Journal of Cleaner Production. 472, 13 p., 143447.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
A meaningful reminder on sustainability: When explicit and implicit packaging cues meet
Granato, G., Fischer, A. R. H. & van Trijp, H., 2022, In: Journal of Environmental Psychology. 79, 101724.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access48 Link opens in a new tab Citations (Scopus)
Projects
- 1 Finished
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TULIPS: Demonstrating lower polluting solutions for sustainable airports across Europe
Hiemstra-van Mastrigt, S. (Participant), Bakker, C. A. (Participant), van Dam, S. S. (Participant), Tschavgova, E. (Participant), Granato, G. (Participant) & Estrada Mejía, C. (Participant)
1/01/22 → 31/12/25
Project: Research