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Research Output

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Chapter
2018

Open Innovation, IT Orientation, and External Collaboration: Implications for the Use of New Media and Social Networking IT in New Product Development

Reid, M., Marion, T. J., Hultink, E-J. & Barczak, G., 2018, World Scientific Reference On Innovation: Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives. Nambisan, S. (ed.). Singapore: World Scientific Publishing, Vol. 3. p. 37-76 40 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

1 Citation (Scopus)
2010

The importance of an effective launch strategy

Hultink, HJ. & Talke, KSS., 2010, Wiley international encyclopedia of marketing. Sheth, JN. & Malhotra, NK. (eds.). London: Blackwell, p. 1-6 1744 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

2007

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Bouten, LM., Hultink, HJ., de Bont, CJPM. & van Leeuwen, N. P. G., 2007, Brand alliances - New models of networking. Gopalakrishnan, PS. (ed.). Hyderabad: The Icfai University Press, p. 87-100 14 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

2004

De rol van de verkoper

Atuahene-Gima, K. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 158-170 276 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Introductiestrategie

Hart, S. & Hultink, HJ., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 172-184 276 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

Marketing en productontwikkeling

Hultink, HJ. & Schoormans, JPL., 2004, Productontwikkeling en marketing. Hultink, EJ. & Schoormans, J. (eds.). Amsterdam: Pearson Education Benelux, p. 14-29 276 p.

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review