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M.E.H. Creusen
Dr.
Industrial Design Engineering
,
Responsible Marketing and Consumer Behavior
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Research output
(20)
Similar Profiles
(6)
Research output
8
Article
7
Conference contribution
3
Chapter
1
Abstract
1
More
1
Poster
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Research output per year
1 results
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Abstract
Is aesthetic liking more influential for weak or for strong brands? It depends..
Creusen, M. E. H.
,
Mugge, R.
&
Schoormans, J. P. L.
,
2020
,
p. 1
.
Research output
:
Contribution to conference
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Abstract
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Scientific