20172017

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Fingerprint Dive into the research topics where S. Bakker-Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 1 Conference contribution

How is brand experience designed in practice? Results of a multiple-case study

Bakker-Wu, S., Calabretta, G. & Hultink, E-J., 2017, Conference Proceedings of the Design Management Academy : Research Perspectives on Creative Intersections. Bohemia, E., de Bont, C. & Svengren Holm, L. (eds.). London: The Design Research Society, p. 1213-1225 13 p. (Conference Proceedings of the Design Management Academy; vol. 4).

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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