S. Bakker-Wu

Ir.

Industrial Design Engineering, Marketing and Consumer Research

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1 Conference contribution

How is brand experience designed in practice? Results of a multiple-case study
Bakker-Wu, S., Calabretta, G. & Hultink, E-J., 2017, Conference Proceedings of the Design Management Academy : Research Perspectives on Creative Intersections. Bohemia, E., de Bont, C. & Svengren Holm, L. (eds.). London: The Design Research Society, p. 1213-1225 13 p. (Conference Proceedings of the Design Management Academy; vol. 4).
Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

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How is brand experience designed in practice? Results of a multiple-case study