S. Bakker-Wu

Sijia is a researcher and lecturer at the Design Organisation and Strategy department of the faculty of Industrial Design Engineering at the Delft University of Technology. She has many years of working experience as a packaging designer, design manager and project leader at a multinational and a design agency. Following her interest in design and innovation, she returned to the faculty and started to teach, coordinate and develop various courses in bachelor’s and master’s programs. These teaching activities have sparked her interest in research, and she completed doctoral research in the field of brand experience design.