S.C.M. Brand-de Groot

S.C.M. Brand-de Groot

Personal profile

Research profile

Working with students of Industrial Design Engineering at TUDelft for over 20 years, I have become an expert in teaching diverse visualization techniques for designers. Visualizing is one of the main tools for designers to have a perfect communication with all stakeholders involved in every step of the design process. 

With the students of IDE I also research form and its performance. We discover form as a part of design, as a tool to change human behavior in daily life and in the future. 
During my studies at the Willem de Kooning Academy in Rotterdam my interest in formgiving grew. As scenographer I love to enhance the vision of a director in the theater. As a graphic designer I love to translate the vision of small companies into graphic corporate identities. At IDE I coach students researching their own identies and how to design their future.

As mentor of graduation projects I am involved in the full processes of design projects. Coaching on a personal level brings everything together.

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  • 1 Conference contribution

  • Discovering the meaning of form by exploded sketching

    van Grondelle, E. & Brand-de Groot, S., 2016, Proceedings of the 18th International Conference on Engineering and Product Design Education (E&PDE16), Design Education: Collaboration and Cross-Disciplinarity. Bohemia, E., Kovacevic, A., Buck, L., Tollestrup, C., Eriksen, K. & Ovesen, N. (eds.). Glasgow: The Design Society, p. 374-379 6 p. 1322. (E&PDE).

    Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

    2 Citations (Scopus)