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Finalist (1 of 3) for Best Paper Award, California Management Review
Kim, E.Y.
(Recipient)
Responsible Marketing and Consumer Behavior
Prize
:
Other distinction
Description
Kim, Euiyoung, Sara L. Beckman, and Alice Agogino. "Design roadmapping in an uncertain world: implementing a customer-experience-focused strategy." California Management Review 61.1 (2018): 43-70.
Awarded date
Dec 2020
Fingerprint
Management
100%
Paper
100%
california
100%
Customers
50%