400+ Product Emotions

Think of emotions – what comes first to mind? Perhaps joy, anger, fear, surprise, or love. Indeed, these are some of the emotions that all humans are familiar with. But our repertoire does not end there; it includes many shades of experiences that are positive, negative, or a bit of both. For instance, you can think of admiration, relief, contempt, anxiety, pride, and hope. In fact, there are more than 60 different human emotions – each with unique qualities and experiences. All of these can be felt when using consumer products. And there is an infinite number reasons why products evoke emotions. To get you started, this booklet gives 400+ examples. The diversity may inspire you, amuse you, or perhaps challenge you to explore your own experiences and those of the people you are designing for. We hope you will enjoy it!