A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

LM Bouten; HJ Hultink; HMJJ Snelders

A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

Marketing and Consumer Research

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006
Editors	GJ Avlonitis, N Papavassiliou, P Papastathopoulou
Place of Publication	Athens
Publisher	EMAC
Pages	1-6
Number of pages	6
ISBN (Print)	960-89199-0-8
Publication status	Published - 2006
Event	35th EMAC Conference 2006 - Sustainable Marketing Leadership, Athens, Greece - Athens Duration: 23 May 2006 → 26 May 2006

Publication series

Name
Publisher	EMAC

Conference

Conference	35th EMAC Conference 2006 - Sustainable Marketing Leadership, Athens, Greece
Period	23/05/06 → 26/05/06

Keywords

Conf.proc. > 3 pag

Cite this

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title = "A chip off two old blocks: The influence of fit on the evaluation of a co-brand product",

keywords = "Conf.proc. > 3 pag",

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year = "2006",

language = "Undefined/Unknown",

isbn = "960-89199-0-8",

publisher = "EMAC",

pages = "1--6",

editor = "GJ Avlonitis and N Papavassiliou and P Papastathopoulou",

booktitle = "Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006",

note = "null ; Conference date: 23-05-2006 Through 26-05-2006",

}

Bouten, LM, Hultink, HJ & Snelders, HMJJ 2006, A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. in GJ Avlonitis, N Papavassiliou & P Papastathopoulou (eds), Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. EMAC, Athens, pp. 1-6, 35th EMAC Conference 2006 - Sustainable Marketing Leadership, Athens, Greece, 23/05/06.

A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. / Bouten, LM; Hultink, HJ ; Snelders, HMJJ.

Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006. ed. / GJ Avlonitis; N Papavassiliou; P Papastathopoulou. Athens : EMAC, 2006. p. 1-6.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

AU - Bouten, LM

AU - Hultink, HJ

AU - Snelders, HMJJ

PY - 2006

Y1 - 2006

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 960-89199-0-8

SP - 1

EP - 6

BT - Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006

A2 - Avlonitis, GJ

A2 - Papavassiliou, N

A2 - Papastathopoulou, P

PB - EMAC

CY - Athens

Y2 - 23 May 2006 through 26 May 2006

ER -