A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationConference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006
EditorsGJ Avlonitis, N Papavassiliou, P Papastathopoulou
Place of PublicationAthens
PublisherEMAC
Pages1-6
Number of pages6
ISBN (Print)960-89199-0-8
Publication statusPublished - 2006
Event35th EMAC Conference 2006 - Sustainable Marketing Leadership, Athens, Greece - Athens
Duration: 23 May 200626 May 2006

Publication series

Name
PublisherEMAC

Conference

Conference35th EMAC Conference 2006 - Sustainable Marketing Leadership, Athens, Greece
Period23/05/0626/05/06

Keywords

  • Conf.proc. > 3 pag

Cite this

Bouten, LM., Hultink, HJ., & Snelders, HMJJ. (2006). A chip off two old blocks: The influence of fit on the evaluation of a co-brand product. In GJ. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Conference proceedings Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics 35th EMAC Conference 2006 (pp. 1-6). EMAC.