A review of marketing research on product design and directions for future research

M Luchs, K Scott Swan, MEH Creusen

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageEnglish
Title of host publication21st International product development management conference " Innovation through engineering, business and design ",
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages1-17
Number of pages17
Publication statusPublished - 2014
Event21st International product development management conference " Innovation through engineering, business and design ",Limerick, Ireland - s.l.
Duration: 15 Jun 201417 Jun 2014

Publication series

Name
Publishers.n.

Conference

Conference21st International product development management conference " Innovation through engineering, business and design ",Limerick, Ireland
Period15/06/1417/06/14

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