@inproceedings{003a5475fb7e4b258ca072a3645384d1,
title = "A smart home system is like a {"} Mother{"}!: The effects of product metaphor on consumers' comprehension of really new products (RNPs)",
abstract = "Really new products (RNPs) are often difficult to comprehend, which may hinder consumers{\textquoteright} adoption. It is generally believed that designers can stimulate consumers{\textquoteright} comprehension by embodying RNPs in the form of product metaphors. However, empirical evidence for this is lacking. This study empirically examines the effects of product metaphors on consumers{\textquoteright} comprehension of RNPs. The findings of an experiment (N= 114) demonstrated an interaction effect of the presence of a product metaphor and a textual clue that explains the product metaphor on consumers{\textquoteright} comprehension of RNPs. Specifically, embodying a RNP in the form of a product metaphor will confuse consumers and reduce comprehension, unless the product metaphor is also explained through a textual clue.",
keywords = "consumers{\textquoteright} comprehension, really new products (RNPs), innovations, product metaphor",
author = "Cheng Peiyao and Ruth Mugge and {de Bont}, Cees",
year = "2017",
language = "English",
isbn = "978-1-912294-11-4",
series = "Conference Proceedings of the Design Management Academy",
publisher = "The Design Research Society",
pages = "1079--1094",
editor = "E. Bohemia and {de Bont}, C. and {Svengren Holm}, L.",
booktitle = "Conference Proceedings of the Design Management Academy",
note = "The Design Management Academy 2017 International Conference : Research Perspectives on Creative Intersections ; Conference date: 07-06-2017 Through 09-06-2017",
}