A three-dimensional typology for strategic decisions on brand styles

FEOK Person, JPL Schoormans, D Snelders

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 1st Cambridge academic design management conference
EditorsJ Moultrie, K Miller
Place of Publications.l.
Publishers.n.
Pages1-14
Number of pages14
ISBN (Print)978-1-902546-99-5
Publication statusPublished - 2011
EventCADMC 2011, Cambridge, United Kingdom - s.l.
Duration: 7 Sep 20118 Sep 2011

Publication series

Name
Publishers.n.

Conference

ConferenceCADMC 2011, Cambridge, United Kingdom
Period7/09/118/09/11

Keywords

  • Conf.proc. > 3 pag

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