Addressing consumer information needs in launch messages: how to stimulate adoption of new products

KSS Talke, HMJJ Snelders

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationProceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey"
EditorsP de Weerd-Nederlof, A Groen
Place of PublicationBrussel
PublisherEIASM
Pages1-24
Number of pages24
Publication statusPublished - 2009
Event16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", Enschede, The Netherlands - Brussel
Duration: 8 Jun 20099 Jun 2009

Publication series

Name
PublisherEIASM

Conference

Conference16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", Enschede, The Netherlands
Period8/06/099/06/09

Keywords

  • Conf.proc. > 3 pag

Cite this

Talke, KSS., & Snelders, HMJJ. (2009). Addressing consumer information needs in launch messages: how to stimulate adoption of new products. In P. de Weerd-Nederlof, & A. Groen (Eds.), Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey" (pp. 1-24). EIASM.