@inproceedings{baea2bac9845409bb629f62474549b42,
title = "Addressing consumer information needs in launch messages: how to stimulate adoption of new products",
keywords = "Conf.proc. > 3 pag",
author = "KSS Talke and HMJJ Snelders",
year = "2009",
language = "Undefined/Unknown",
publisher = "EIASM",
pages = "1--24",
editor = "{de Weerd-Nederlof}, P and A Groen",
booktitle = "Proceedings of the 16th International Product Development Management Conference {"}Managing Dualities in the Innovation Journey{"}",
note = "16th International Product Development Management Conference {"}Managing Dualities in the Innovation Journey{"}, Enschede, The Netherlands ; Conference date: 08-06-2009 Through 09-06-2009",
}