AI role in ideation for design creativity enhancement

Zhengya Gong; Siiri  Paananen; Petra Nurmela; M. Gonçalves; Georgi V. Georgiev; Jonna  Häkkilä

AI role in ideation for design creativity enhancement

Zhengya Gong^*, Siiri Paananen, Petra Nurmela, M. Gonçalves, Georgi V. Georgiev, Jonna Häkkilä

^*Corresponding author for this work

Creative Processes

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Abstract

Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

Original language	English
Title of host publication	PROCEEDINGS OF ASIA DESIGN AND INNOVATION CONFERENCE
Publication status	Published - 5 Dec 2024

Cite this

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title = "AI role in ideation for design creativity enhancement",

abstract = "Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.",

author = "Zhengya Gong and Siiri Paananen and Petra Nurmela and M. Gon{\c c}alves and Georgiev, {Georgi V.} and Jonna H{\"a}kkil{\"a}",

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AU - Gong, Zhengya

AU - Paananen, Siiri

AU - Nurmela, Petra

AU - Gonçalves, M.

AU - Georgiev, Georgi V.

AU - Häkkilä, Jonna

PY - 2024/12/5

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N2 - Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

AB - Artificial Intelligence (AI) has gained significant attention as a tool to support creative design, especially during the ideation phase. Although AI's role in design has been explored, its effectiveness in enhancing design creativity during idea generation remains uncertain. This study investigates how generative AI can influence design creativity in both individual and group ideation. Seven students participated in the study, generating ideas either individually or in groups using AI tools. The research examines AI's impact on creativity from participants' perspectives and outputs, aiming to provide a clearer understanding of AI's evolving role in design. By analyzing both the benefits and limitations of AI in the creative process, this study contributes to the ongoing discussion about AI's potential to enhance creativity.

M3 - Conference contribution

BT - PROCEEDINGS OF ASIA DESIGN AND INNOVATION CONFERENCE

ER -

AI role in ideation for design creativity enhancement

Abstract

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