This paper describes the vision behind and the mission of the Maxeler Application Gallery (AppGallery.Maxeler.com) project. First, it concentrates on the essence and performance advantages of the Maxeler dataflow approach. Second, it reviews the support technologies that enable the dataflow approach to achieve its maximum. Third, selected examples of the Maxeler Application Gallery are presented; these examples are treated as the final achievement made possible when all the support technologies are put to work together (internal infrastructure of the AppGallery.Maxeler.com is given in a follow-up paper). As last, the possible impact of the Application Gallery is presented and the major conclusions are drawn.