@inproceedings{426520af3e034bb4aee2d165c9365489,
title = "An empirical investigation into portfolio decision-making effectiveness",
keywords = "Geen BTA classificatie",
author = "L Kester and HJ Hultink and A Griffin",
year = "2010",
language = "English",
publisher = "University of Cologne",
pages = "1--3",
editor = "S.n.",
booktitle = "Proceedings of the 32nd Informs Marketing Science Conference",
note = "32nd Informs Marketing Science Conference, Cologne, Germany ; Conference date: 17-06-2010 Through 19-06-2010",
}