An empirical investigation into portfolio decision-making effectiveness

L Kester, HJ Hultink, A Griffin

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

71 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the 32nd Informs Marketing Science Conference
Editors S.n.
Place of PublicationCologne
PublisherUniversity of Cologne
Pages1-3
Number of pages3
Publication statusPublished - 2010
Event32nd Informs Marketing Science Conference, Cologne, Germany - Cologne
Duration: 17 Jun 201019 Jun 2010

Publication series

Name
PublisherUniversity of Cologne

Conference

Conference32nd Informs Marketing Science Conference, Cologne, Germany
Period17/06/1019/06/10

Keywords

  • Geen BTA classificatie

Cite this