An empirical test portfolio decision-making effectiveness

L Kester, A Griffin, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

39 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the Winter Marketing Educators' Conference 2011
Editors s.n.
Place of Publications.l.
Publishers.n.
Pages1-3
Number of pages3
Publication statusPublished - 2011
EventWinter Marketing Educators' Conference 2011, St. Austin, USA - s.l.
Duration: 18 Feb 201120 Feb 2011

Publication series

Name
Publishers.n.

Conference

ConferenceWinter Marketing Educators' Conference 2011, St. Austin, USA
Period18/02/1120/02/11

Keywords

  • Conf.proc. > 3 pag

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