An initial test of a portfolio decision-making effectiveness model

L Kester, HJ Hultink, A Griffin

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

69 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing
Place of PublicationS.l.
Publishers.n.
Pages1-3
Number of pages3
Publication statusPublished - 2010
EventISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA - S.l.
Duration: 11 Aug 201012 Aug 2010

Publication series

Name
PublisherS.n.

Conference

ConferenceISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA
Period11/08/1012/08/10

Keywords

  • Geen BTA classificatie

Cite this

Kester, L., Hultink, HJ., & Griffin, A. (2010). An initial test of a portfolio decision-making effectiveness model. In Proceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing (pp. 1-3). s.n..