An initial test of a portfolio decision-making effectiveness model

L Kester, HJ Hultink, A Griffin

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing
Place of Publication	S.l.
Publisher	s.n.
Pages	1-3
Number of pages	3
Publication status	Published - 2010
Event	ISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA - S.l. Duration: 11 Aug 2010 → 12 Aug 2010

Name
Publisher	S.n.

Conference	ISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA
Period	11/08/10 → 12/08/10

Keywords

@inproceedings{fbff543e56ac4a0f88917578ea672ef8,

title = "An initial test of a portfolio decision-making effectiveness model",

keywords = "Geen BTA classificatie",

author = "L Kester and HJ Hultink and A Griffin",

year = "2010",

language = "English",

publisher = "s.n.",

pages = "1--3",

booktitle = "Proceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing",

note = "ISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA ; Conference date: 11-08-2010 Through 12-08-2010",

}

TY - GEN

T1 - An initial test of a portfolio decision-making effectiveness model

AU - Kester, L

AU - Hultink, HJ

AU - Griffin, A

PY - 2010

Y1 - 2010

KW - Geen BTA classificatie

M3 - Conference contribution

SP - 1

EP - 3

BT - Proceedings of the ISBM Academic Conference 2010: Advances in B-to-B Marketing

PB - s.n.

CY - S.l.

T2 - ISBM Academic Conference 2010: Advances in B-to-B Marketing, Boston, USA

Y2 - 11 August 2010 through 12 August 2010

ER -