An integrated strategic market research approach for the BoP

EJ Kingma; DVD van Oene; JC Diehl

An integrated strategic market research approach for the BoP

EJ Kingma, DVD van Oene, JC Diehl

Design for Sustainability

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Proceedings of the International Conference on Impact of Base of the Pyramid Ventures
Editors	P Kandachar, I de Jongh, M Halme
Place of Publication	Delft
Publisher	Delft University of Technology
Pages	155-174
Number of pages	20
ISBN (Print)	978-90-5155-056-6
Publication status	Published - 2009
Event	International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands - Delft Duration: 16 Nov 2009 → 18 Nov 2009

Publication series

Name
Publisher	Delft University of Technology

Conference

Conference	International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands
Period	16/11/09 → 18/11/09

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{6e441df51bd34698a7d483847e37d655,

title = "An integrated strategic market research approach for the BoP",

keywords = "Conf.proc. > 3 pag",

author = "EJ Kingma and {van Oene}, DVD and JC Diehl",

year = "2009",

language = "Undefined/Unknown",

isbn = "978-90-5155-056-6",

publisher = "Delft University of Technology",

pages = "155--174",

editor = "P Kandachar and {de Jongh}, I and M Halme",

booktitle = "Proceedings of the International Conference on Impact of Base of the Pyramid Ventures",

address = "Netherlands",

note = "International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands ; Conference date: 16-11-2009 Through 18-11-2009",

}

Kingma, EJ, van Oene, DVD & Diehl, JC 2009, An integrated strategic market research approach for the BoP. in P Kandachar, I de Jongh & M Halme (eds), Proceedings of the International Conference on Impact of Base of the Pyramid Ventures. Delft University of Technology, Delft, pp. 155-174, International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands, 16/11/09.

An integrated strategic market research approach for the BoP. / Kingma, EJ; van Oene, DVD; Diehl, JC.
Proceedings of the International Conference on Impact of Base of the Pyramid Ventures. ed. / P Kandachar; I de Jongh; M Halme. Delft: Delft University of Technology, 2009. p. 155-174.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - An integrated strategic market research approach for the BoP

AU - Kingma, EJ

AU - van Oene, DVD

AU - Diehl, JC

PY - 2009

Y1 - 2009

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 978-90-5155-056-6

SP - 155

EP - 174

BT - Proceedings of the International Conference on Impact of Base of the Pyramid Ventures

A2 - Kandachar, P

A2 - de Jongh, I

A2 - Halme, M

PB - Delft University of Technology

CY - Delft

T2 - International Conference on Impact of Base of the Pyramid Ventures, Delft, The Netherlands

Y2 - 16 November 2009 through 18 November 2009

ER -