An investigation into the repositioning of the mini brand

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	297-309
Number of pages	13
Journal	Journal of Product and Brand Management
Volume	16
Issue number	5
Publication status	Published - 2007

Keywords

@article{c248ead83a69491fbfe9bc3db0dc0565,

title = "An investigation into the repositioning of the mini brand",

keywords = "academic journal papers, Vakpubl., Overig wet. > 3 pag",

author = "C Simms and P Trott",

year = "2007",

language = "English",

volume = "16",

pages = "297--309",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Publishing",

number = "5",

}