Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

A. Ait El Houssi, KPN Morel, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 33rd EMAC Conference
Pages-
Publication statusPublished - 2004

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Ait El Houssi, A., Morel, KPN., & Hultink, HJ. (2004). Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies. In Proceedings of the 33rd EMAC Conference (pp. -)