Animating organizational processes insight eases change

The use of animation as a communication instrument has many advantages in the process of organization (re)design. An analytical definition of animation is used as a basis for describing the development and the use of animation models. The tasks of developing an animation model are linked to a problem solving process which constitutes the core of a simulation based approach for redesigning organizational processes. The use of an animation model is linked to the different types of communication encountered during a simulation study. As will be shown in two real-life case studies, animation models can help to facilitate and enhance the quality of communication processes during organization (re)design efforts.