Animating organizational processes insight eases change

Gert Jan De Vreede*, Alexander Verbraeck

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

24 Citations (Scopus)


The use of animation as a communication instrument has many advantages in the process of organization (re)design. An analytical definition of animation is used as a basis for describing the development and the use of animation models. The tasks of developing an animation model are linked to a problem solving process which constitutes the core of a simulation based approach for redesigning organizational processes. The use of an animation model is linked to the different types of communication encountered during a simulation study. As will be shown in two real-life case studies, animation models can help to facilitate and enhance the quality of communication processes during organization (re)design efforts.

Original languageEnglish
Pages (from-to)245-263
Number of pages19
JournalSimulation Practice and Theory
Issue number4
Publication statusPublished - 15 Jul 1996


  • Animation
  • Communication support
  • Organization redesign
  • Problem solving
  • Simulation


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