Artificial Intelligence in Supermarkets: A Multiple Analysis About Tasks, Jobs, and Automation

Zenaldo Rodrigues, Luiz Pinheiro*, Carla Marcolin, Ricardo Matheus, Stuti Saxena, Marcos Morais

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

This study aims to analyze the impacts of Artificial Intelligence (AI) and automation in the supermarket sector, focusing on three main areas: tasks, jobs, and automation processes. The research builds on studies about technology adoption and its impact on employment, including Christensen approach on disruptive innovation, Huang & Rust [19] on artificial intelligence in services, and Jarrahi [27] on human-AI symbiosis. A multiple case study approach was employed, involving interviews with four groups: cashiers, managers, customers who use self-checkouts, and customers who do not use self-checkouts. The interviews were analyzed using qualitative methods to identify emerging subcategories. Many customers prefer manned checkouts due to convenience. Self-service checkout technology is primarily used for small purchases, and younger customers find it easier to use. Employees do not currently feel threatened by automation, but there is a trend toward job reduction and relocation to roles requiring analytical, intuitive, and emotional skills. Managers do not see the need to prepare employees for a future without self-service checkouts, focusing instead on current training. Future research should analyze other supermarket functions that could be impacted by AI automation and investigate more deeply the acceptance and impact of these technologies on the labor market.

Original languageEnglish
Title of host publicationDisruptive Innovation in a Digitally Connected Healthy World - 23rd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2024, Proceedings
EditorsRogier van de Wetering, Remko Helms, Ben Roelens, Samaneh Bagheri, Yogesh K. Dwivedi, Ilias O. Pappas, Matti Mäntymäki
PublisherSpringer
Pages90-102
Number of pages13
ISBN (Print)9783031722332
DOIs
Publication statusPublished - 2024
Event23rd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2024 - Heerlen, Netherlands
Duration: 11 Sept 202413 Sept 2024

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume14907 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference23rd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2024
Country/TerritoryNetherlands
CityHeerlen
Period11/09/2413/09/24

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

  • AI
  • Artificial Intelligence
  • Automation
  • Jobs
  • Supermarkets

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