Assessing multifunctional innovation adoption via an integrative model

MC Saaksjarvi, S Samiee

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)717-735
Number of pages19
JournalAcademy of Marketing Science. Journal
Volume39
Issue number25
DOIs
Publication statusPublished - 2011

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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