BACK TO THE FUTURE: PRODUCT VISIONS AND PRODUCT LAUNCHES

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Abstract

    Wednesday, October 21 2015 marked the particular future point in time that Marty McFly and Doc Brown traveled to in Back to the Future Part II. In the 1985 film the director envisioned a future context with many fantastic products, such as flying cars, self-tying sneakers and hovering skateboards. Some of them, such as the 3D movies and fingerprint technology, come close to today’s reality and others are far beyond.
    From a researchers perspective we took an interest in measuring the launch performance of product visions and questioned if product visions with a particular future time point (Zaheer and Zaheer, 1999; Yakura, 2002) are more likely to get launched.
    Original languageEnglish
    Title of host publicationProceedings of the 23rd Innovation and product development management conference
    Subtitle of host publication“Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship
    Place of PublicationGlasgow
    PublisherEIASM
    Pages1-9
    Number of pages9
    Publication statusPublished - 2016
    Event23rd Innovation and Product Development Management Conference - Glasgow, United Kingdom
    Duration: 12 Jun 201614 Jun 2016

    Conference

    Conference23rd Innovation and Product Development Management Conference
    CountryUnited Kingdom
    CityGlasgow
    Period12/06/1614/06/16

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