Abstract
Wednesday, October 21 2015 marked the particular future point in time that Marty McFly and Doc Brown traveled to in Back to the Future Part II. In the 1985 film the director envisioned a future context with many fantastic products, such as flying cars, self-tying sneakers and hovering skateboards. Some of them, such as the 3D movies and fingerprint technology, come close to today’s reality and others are far beyond.
From a researchers perspective we took an interest in measuring the launch performance of product visions and questioned if product visions with a particular future time point (Zaheer and Zaheer, 1999; Yakura, 2002) are more likely to get launched.
From a researchers perspective we took an interest in measuring the launch performance of product visions and questioned if product visions with a particular future time point (Zaheer and Zaheer, 1999; Yakura, 2002) are more likely to get launched.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 23rd Innovation and product development management conference |
| Subtitle of host publication | “Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship |
| Place of Publication | Glasgow |
| Publisher | EIASM |
| Pages | 1-9 |
| Number of pages | 9 |
| Publication status | Published - 2016 |
| Event | 23rd Innovation and Product Development Management Conference - Glasgow, United Kingdom Duration: 12 Jun 2016 → 14 Jun 2016 |
Conference
| Conference | 23rd Innovation and Product Development Management Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Glasgow |
| Period | 12/06/16 → 14/06/16 |