Balancing development costs and sales to optimize the development time of product line additions

F Langerak, A Griffin, HJ Hultink

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)336-348
Number of pages13
JournalJournal of Product Innovation Management
Issue number3
Publication statusPublished - 2010


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