Balancing Game Rules for Improving Creative Output of Group Brainstorms

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)
127 Downloads (Pure)

Abstract

This article describes a user-centered design experiment investigating positive and negative effects of adding game rules to brainstorms. We studied effects on brainstorm output and user experience and behavior. A coin-based gamification was developed with rules intended to improve brainstorm output in relation to quality and quantity of ideas. However, the invasiveness of a gamification can be expected to affect users both positively and negatively. To find an optimum between positive and negative effects of gamification invasiveness, we tested 5 different rule-sets with varying quantity and quality of rules. The results demonstrated that game rules stimulating competitive game behavior improved the quantity and quality of brainstorm output. Yet the invasiveness of the gamification also hindered this positive effect, due to discussions about rules and mandatory game behavior. From these results we deduced 3 types of invasiveness evoked by the rules’ qualities: a) governing rules led to negative cognitive invasiveness, b) forcing rules caused positive as well as negative behavioral invasiveness, and c) adding coins may have led to positive affective invasiveness (i.e., a playful attitude). We conclude our study with recommendations on designing and researching gamification invasiveness in real-life contexts.

Original languageEnglish
Pages (from-to)1-19
Number of pages19
JournalInternational Journal of Design
Volume13
Issue number1
Publication statusPublished - 2019

Keywords

  • Game rules
  • Gameful design
  • Group brainstorming
  • Invasiveness
  • User-centered gamification

Fingerprint Dive into the research topics of 'Balancing Game Rules for Improving Creative Output of Group Brainstorms'. Together they form a unique fingerprint.

Cite this