Brand-driven innovation

E Roscam Abbing, FEHM Smulders

    Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientific

    Original languageEnglish
    Title of host publicationAdvanced design methods for successful innovation
    EditorsC de Bont, E den Ouden, HNJ Schifferstein, FEHM Smulders, M Voort
    Place of Publications.l.
    PublisherDesign United
    Number of pages248
    ISBN (Print)978-94-6186-213-6
    Publication statusPublished - 2013

    Cite this