Building Design-led Ambidexterity in Big Companies

Niya Stoimenova, Christine de Lille

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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    Abstract

    Organisational ambidexterity is considered a crucial capability for long term firm survival and development. However, adopting and successfully implementing it presents multiple challenges. Furthermore, despite being increasingly popular in the last two decades, the role design can play in achieving it is notably missing from the discussion. This paper analyses the attempts to accelerate the innovation pace of two large international companies in the consumer electronics and healthcare and airline industries. Both attempt to combine design and agile elements in fast-paced environments, while working in multidisciplinary teams early in the NPD process. However, one is guided by designers, the other by people with a background in operational functions. As such, they provide a good foundation to study design’s role and its implications in achieving ambidexterity in two large international companies. The collected insights helped us to define a new form of ambidexterity and devise a model for building ambidextrous organisations through design.
    Original languageEnglish
    Title of host publicationConference Proceedings of the Design Management Academy
    Subtitle of host publicationResearch Perspectives on Creative Intersections
    EditorsE. Bohemia, C. de Bont, L. Svengren Holm
    Place of PublicationLondon
    PublisherThe Design Research Society
    Pages1-16
    Number of pages16
    Publication statusPublished - 2017
    EventThe Design Management Academy 2017 International Conference: Research Perspectives on Creative Intersections - Hong Kong, China
    Duration: 7 Jun 20179 Jun 2017

    Publication series

    NameConference Proceedings of the Design Management Academy
    PublisherThe Design Society
    Volume4
    ISSN (Electronic)2514-8419

    Conference

    ConferenceThe Design Management Academy 2017 International Conference
    CountryChina
    CityHong Kong
    Period7/06/179/06/17

    Keywords

    • design-led ambidexterity
    • capabilities
    • Lighthouse Model

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