Bundle Recommendation with Item-Level Causation-Enhanced Multi-view Learning

Bundle recommendation aims to enhance business profitability and user convenience by suggesting a set of interconnected items. In real-world scenarios, leveraging the impact of asymmetric item affiliations is crucial for effective bundle modeling and understanding user preferences. To address this, we present BunCa, a novel bundle recommendation approach employing item-level causation-enhanced multi-view learning. BunCa provides comprehensive representations of users and bundles through two views: the Coherent View, leveraging the Multi-Prospect Causation Network for causation-sensitive relations among items, and the Cohesive View, employing LightGCN for information propagation among users and bundles. Modeling user preferences and bundle construction combined from both views ensures rigorous cohesion in direct user-bundle interactions through the Cohesive View and captures explicit intents through the Coherent View. Simultaneously, the integration of concrete and discrete contrastive learning optimizes the consistency and self-discrimination of multi-view representations. Extensive experiments with BunCa on three benchmark datasets demonstrate the effectiveness of this novel research and validate our hypothesis.