Business Empathy: A Systems Thinking Perspective

R.A. Price, J. Waring, C Waring

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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The strength of design is that it brings new perspectives-often referred to as 'out of the box' thinking. However, an attitudinal and methodological strength need not render the designer humble in systems-based business knowledge that improves the prospect of ideas being carried through to implementation. Systems thinking as a discipline offers designers a way to model and understand how a business works, from its processes and power structures to its people and underlying architecture. This paper proposes an incorporation of key system thinking tools including; Soft Systems Methodology, Business Architecture and Viable Systems Modelling into the design process to develop what we term business empathy . The paper contributes a system thinking perspective to an increasing body of literature regarding design innovation.
Original languageEnglish
Title of host publicationConference Proceedings of the Academy for Design Innovation Management 2(1)
Publication statusPublished - 2019
EventAcademy for Design Innovation Management Conference 2019: Research Perspectives in the era of Transformations - Londom, United Kingdom
Duration: 19 Jun 201921 Jun 2019


ConferenceAcademy for Design Innovation Management Conference 2019
CountryUnited Kingdom


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  • Ecosystem
  • Pluralism


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