The strength of design is that it brings new perspectives-often referred to as 'out of the box' thinking. However, an attitudinal and methodological strength need not render the designer humble in systems-based business knowledge that improves the prospect of ideas being carried through to implementation. Systems thinking as a discipline offers designers a way to model and understand how a business works, from its processes and power structures to its people and underlying architecture. This paper proposes an incorporation of key system thinking tools including; Soft Systems Methodology, Business Architecture and Viable Systems Modelling into the design process to develop what we term business empathy . The paper contributes a system thinking perspective to an increasing body of literature regarding design innovation.
|Title of host publication||Conference Proceedings of the Academy for Design Innovation Management 2(1)|
|Publication status||Published - 2019|
|Event||Academy for Design Innovation Management Conference 2019: Research Perspectives in the era of Transformations - Londom, United Kingdom|
Duration: 19 Jun 2019 → 21 Jun 2019
|Conference||Academy for Design Innovation Management Conference 2019|
|Period||19/06/19 → 21/06/19|