Business Empathy: A Systems Thinking Perspective

R.A. Price, J. Waring, C Waring

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

The strength of design is that it brings new perspectives-often referred to as 'out of the box' thinking. However, an attitudinal and methodological strength need not render the designer humble in systems-based business knowledge that improves the prospect of ideas being carried through to implementation. Systems thinking as a discipline offers designers a way to model and understand how a business works, from its processes and power structures to its people and underlying architecture. This paper proposes an incorporation of key system thinking tools including; Soft Systems Methodology, Business Architecture and Viable Systems Modelling into the design process to develop what we term business empathy . The paper contributes a system thinking perspective to an increasing body of literature regarding design innovation.
Original languageEnglish
Title of host publicationConference Proceedings of the Academy for Design Innovation Management 2(1)
Pages18
DOIs
Publication statusPublished - 2019
EventAcademy for Design Innovation Management Conference 2019: Research Perspectives in the era of Transformations - Londom, United Kingdom
Duration: 19 Jun 201921 Jun 2019

Conference

ConferenceAcademy for Design Innovation Management Conference 2019
CountryUnited Kingdom
CityLondom
Period19/06/1921/06/19

Keywords

  • Power
  • Policy
  • Leadership
  • Ecosystem
  • Pluralism

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