Business Model Development for Temporary Home Renovation Consultancy Centres: Experiences from European Pop-Ups

Local authorities (LAs) play an essential role in diffusing home energy renovation measures. However, there are rare business models developed for local authority actions. This paper aims to develop a critical review of the way that local authorities developed business models for pop-up centres where consultants can encourage home energy renovation measures. From 2017 to 2021, participatory research was conducted in collaboration with seven LAs from the UK, France, Belgium, and the Netherlands. Although local authorities could use business model approaches for the development of pop-up home renovation consultancy centres, we noticed that LAs could not apply specific strategies to fit various customer segment groups. Therefore, a traditional business model needs to be investigated further for local authority activities.