Celebrity endorsement: The effects of social comparisons on women¿s self-esteem and purchase intensions

K Hellen, MC Saaksjarvi

Research output: Contribution to conferenceAbstractScientific

Original languageEnglish
Pages1-10
Number of pages10
Publication statusPublished - 2012
Event2nd Nordic conference on consumer research , Gothenburg, Sweden - s.l.
Duration: 30 May 20121 Jun 2012

Conference

Conference2nd Nordic conference on consumer research , Gothenburg, Sweden
Period30/05/121/06/12

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