Circular business model experimentation: Concept and approaches

Nancy Bocken, Maria Antikainen

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

5 Citations (Scopus)

Abstract

This paper aims to provide conceptual insight on ‘Circular business model experimentation’ by exploring the concept and potential approaches to pursue. The Circular Economy can be a successful driver for change by focusing efforts on economic and environmental issues while also addressing socio-economic challenges such as (un)employment. The business model of firms is viewed as a systematic driver for change in a company, bringing together the various elements of the way of doing business: the value proposition (what value is proposed and to whom); value creation and delivery (how this value is provided) and value capture (how money is made and other forms of value are captured). To develop and validate novel business models, experimentation is needed. While experimentation has been prominent in natural sciences, economics and transitions management literature, it has not yet mainstreamed as a potential business approach, despite the fact that it has been heralded as a key driver for competitiveness and sustainability success. This paper explores the concept of Circular Business Model Experimentation by addressing the following questions: What is Circular Business Model Experimentation? What approaches are available for business? Based on this, suggestions for future research and practice on circular business model experimentation are developed.

Original languageEnglish
Title of host publicationSustainable Design and Manufacturing 2018
Subtitle of host publicationProceedings of the 5th International Conference on Sustainable Design and Manufacturing KES-SDM-18
EditorsD. Dao, R.J. Howlett, R. Setchi, L. Vlacic
Place of PublicationCham
PublisherSpringer
Pages239-250
Number of pages12
ISBN (Electronic)978-3-030-04290-5
ISBN (Print)978-3-030-04289-9
DOIs
Publication statusPublished - 2019
Event5th International Conference on Sustainable Design and Manufacturing, SDM 2018 - Gold Coast, Australia
Duration: 24 Jun 201826 Jun 2018

Publication series

NameSmart Innovation, Systems and Technologies
Volume130
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

Conference5th International Conference on Sustainable Design and Manufacturing, SDM 2018
CountryAustralia
CityGold Coast
Period24/06/1826/06/18

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    Bocken, N., & Antikainen, M. (2019). Circular business model experimentation: Concept and approaches. In D. Dao, R. J. Howlett, R. Setchi, & L. Vlacic (Eds.), Sustainable Design and Manufacturing 2018: Proceedings of the 5th International Conference on Sustainable Design and Manufacturing KES-SDM-18 (pp. 239-250). (Smart Innovation, Systems and Technologies; Vol. 130). Springer. https://doi.org/10.1007/978-3-030-04290-5_25