Collaborating with design consultancy firms for effective strategic decision- Making in new product development

G Calabretta, G Gemser, NM Wijnberg, PPM Hekkert

Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific

Cite this

@inbook{55a5557c59a54473a9469edb4d498ef7,

title = "Collaborating with design consultancy firms for effective strategic decision- Making in new product development",

author = "G Calabretta and G Gemser and NM Wijnberg and PPM Hekkert",

year = "2014",

language = "English",

isbn = "9781783203765",

pages = "126--138",

editor = "G Muratovski",

booktitle = "Deisgn for business",

publisher = "The University of Chicago",

}

TY - CHAP

T1 - Collaborating with design consultancy firms for effective strategic decision- Making in new product development

AU - Calabretta, G

AU - Gemser, G

AU - Wijnberg, NM

AU - Hekkert, PPM

PY - 2014

Y1 - 2014

UR - http://press.uchicago.edu/ucp/books/book/distributed/D/bo19202482.html

M3 - Chapter

SN - 9781783203765

SP - 126

EP - 138

BT - Deisgn for business

A2 - Muratovski, G

PB - The University of Chicago

CY - Chicago

ER -