Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

G van der Veen, R. van der Lugt, CSH de Lille

    Research output: Contribution to journalArticleProfessional

    Original languageEnglish
    Pages (from-to)266-286
    Number of pages21
    JournalInternational Journal of Technology Marketing
    Issue number3
    Publication statusPublished - 2015


    • Vakpubl., Overig wet. > 3 pag

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