Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

G van der Veen; R. van der Lugt; CSH de Lille

doi:10.1504/IJTMKT.2015.070647

Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

G van der Veen, R. van der Lugt, CSH de Lille

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	266-286
Number of pages	21
Journal	International Journal of Technology Marketing
Volume	10
Issue number	3
DOIs	https://doi.org/10.1504/IJTMKT.2015.070647
Publication status	Published - 2015

Keywords

Vakpubl., Overig wet. > 3 pag

Access to Document

10.1504/IJTMKT.2015.070647

Cite this

@article{a555413fe2f8425abc74eefa1c80c576,

title = "Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry",

keywords = "Vakpubl., Overig wet. > 3 pag",

author = "{van der Veen}, G and {van der Lugt}, R. and {de Lille}, CSH",

year = "2015",

doi = "10.1504/IJTMKT.2015.070647",

language = "English",

volume = "10",

pages = "266--286",

journal = "International Journal of Technology Marketing",

issn = "1741-878X",

publisher = "Inderscience Publishers",

number = "3",

}

Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry. / van der Veen, G; van der Lugt, R.; de Lille, CSH.

In: International Journal of Technology Marketing, Vol. 10, No. 3, 2015, p. 266-286.

Research output: Contribution to journal › Article › Professional

TY - JOUR

T1 - Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

AU - van der Veen, G

AU - van der Lugt, R.

AU - de Lille, CSH

PY - 2015

Y1 - 2015

KW - Vakpubl., Overig wet. > 3 pag

U2 - 10.1504/IJTMKT.2015.070647

DO - 10.1504/IJTMKT.2015.070647

M3 - Article

VL - 10

SP - 266

EP - 286

JO - International Journal of Technology Marketing

JF - International Journal of Technology Marketing

SN - 1741-878X

IS - 3

ER -