Communication Challenges between Clients and Producers of Immersive Media Applications: can Social XR help?

Sueyoon Lee, Irene Viola, Ashutosh Singla, Pablo Cesar

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

Extended Reality (XR) has emerged as a transformative and immersive technology with versatile applications in content creation and consumption. As XR gains popularity, companies eager to adopt it often possess a surface-level understanding, investing significant resources without effectively addressing the genuine needs of end-users. This study explores the current workflows of XR production companies, and the potential of social XR in mitigating challenges throughout the XR production workflow. We present the outcomes of three respective focus group workshops conducted with three XR production companies and their experts (N=17). The results indicate that at every stage of the production, namely pre-production, production, post-production, and post-release, there are communication challenges between producers and clients, as well as different production and post-production specialists. We discuss various aspects of XR concerning the problem and propose novel opportunities offered by social XR to ameliorate those challenges, improving communication and making development more agile.

Original languageEnglish
Title of host publicationIMX 2024 - Proceedings of the 2024 ACM International Conference on Interactive Media Experiences
PublisherAssociation for Computing Machinery (ACM)
Pages313-319
Number of pages7
ISBN (Electronic)9798400705038
DOIs
Publication statusPublished - 2024
Event2024 ACM International Conference on Interactive Media Experiences, IMX 2024 - Stockholm, Sweden
Duration: 12 Jun 202414 Jun 2024

Publication series

NameIMX 2024 - Proceedings of the 2024 ACM International Conference on Interactive Media Experiences

Conference

Conference2024 ACM International Conference on Interactive Media Experiences, IMX 2024
Country/TerritorySweden
CityStockholm
Period12/06/2414/06/24

Keywords

  • communication
  • production workflow
  • Social XR

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