Comparing the effectiveness of visual and verbal analogies in advertising new products

HJ Hultink, KPN Morel

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationFlexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference
Editors S.n.
PublisherEMAC
Pages1-8
Number of pages8
ISBN (Print)997-99483-5-3
Publication statusPublished - 2007

Publication series

Name
PublisherEMAC

Keywords

  • Conf.proc. > 3 pag

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