Consumer perceptions of cyber and extension brands over time

MC Saaksjarvi, S Samiee

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	39th EMAC Conference, the six senses - the essentials of marketing
Editors	SC Beckmann, T Ringberg, T Ritter
Place of Publication	s.l.
Publisher	EMAC
Pages	1-8
Number of pages	8
Publication status	Published - 2010
Event	39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark, - s.l. Duration: 1 Jun 2010 → 4 Jun 2010

Name
Publisher	EMAC

Conference	39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark,
Period	1/06/10 → 4/06/10

Keywords

@inproceedings{0b2547d677a54472b04502f9ed17f256,

title = "Consumer perceptions of cyber and extension brands over time",

keywords = "Conf.proc. > 3 pag",

author = "MC Saaksjarvi and S Samiee",

year = "2010",

language = "English",

publisher = "EMAC",

pages = "1--8",

editor = "SC Beckmann and T Ringberg and T Ritter",

booktitle = "39th EMAC Conference, the six senses - the essentials of marketing",

note = "39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark, ; Conference date: 01-06-2010 Through 04-06-2010",

}

TY - GEN

T1 - Consumer perceptions of cyber and extension brands over time

AU - Saaksjarvi, MC

AU - Samiee, S

PY - 2010

Y1 - 2010

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 8

BT - 39th EMAC Conference, the six senses - the essentials of marketing

A2 - Beckmann, SC

A2 - Ringberg, T

A2 - Ritter, T

PB - EMAC

CY - s.l.

T2 - 39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark,

Y2 - 1 June 2010 through 4 June 2010

ER -