Consumer perceptions of cyber and extension brands over time

MC Saaksjarvi, S Samiee

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publication39th EMAC Conference, the six senses - the essentials of marketing
EditorsSC Beckmann, T Ringberg, T Ritter
Place of Publications.l.
PublisherEMAC
Pages1-8
Number of pages8
Publication statusPublished - 2010
Event39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark, - s.l.
Duration: 1 Jun 20104 Jun 2010

Publication series

Name
PublisherEMAC

Conference

Conference39th EMAC Conference, the six senses - the essentials of marketing, Copenhagen, Denmark,
Period1/06/104/06/10

Keywords

  • Conf.proc. > 3 pag

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