Consumer pesponces to the mass customization of product aesthetics

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe official ACR2009 proceedings
EditorsMC Campbell, J Inman, R Pieters
Place of Publications.l
PublisherAssociation for Consumer Research
Pages624-625
Number of pages2
ISBN (Print)0-915552-65-5
Publication statusPublished - 2010
EventAssociation for Consumer Research 2009, Pittsburg, USA - s.l
Duration: 22 Oct 201025 Oct 2010

Publication series

Name
PublisherAssociation for Consumer Research

Conference

ConferenceAssociation for Consumer Research 2009, Pittsburg, USA
Period22/10/1025/10/10

Keywords

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