Consumer skepticism toward new products

KPN Morel, ATH Pruyn

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publication"All changed, changed utterly?": 2003 European conference Association for Consumer Research
EditorsD Turley, S Brown
Place of PublicationS.l.
PublisherAssociation for Consumer Research
Pages351-357
Number of pages7
ISBN (Print)0-915552-51-5
Publication statusPublished - 2003
Event2003 European conference Association for Consumer Research - S.l., Dublin, Ireland
Duration: 4 Jun 20037 Jun 2003

Publication series

Name
PublisherAssociation for Consumer Research

Conference

Conference2003 European conference Association for Consumer Research
CountryIreland
CityDublin
Period4/06/037/06/03

Keywords

  • Conf.proc. > 3 pag

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