Consumer studies on digital platforms adoption and continuance: A structured literature review

Roel Faber, Mark de Reuver

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

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Abstract

As digital platforms have become the locus of competition and innovation in the digital economy, it is imperative to understand consumer decisions on adoption and usage. Digital platforms have unique traits, as they are extensible and often mediate between users. These traits may require understandings to move beyond generic (post-)adoption theories. This paper reviews the rapidly growing body of empirical consumer studies on digital platforms in order to identify emerging trends in this field. After a structured literature review, we conduct a network analysis using the hypotheses that are supported in the papers. We find a wide variety of over 130 concepts is considered. Factors from generic (post-) adoption theories are often studied, alongside factors related to the concept of network effects. We find differences between the importance of direct, indirect, local and global network effects. We find that studies pay relatively little attention to characteristics that arise from the extensibility of digital platforms, such as openness, control, security and privacy. We posit that IS researchers have the important task of opening up this black box of digital platform characteristics and theorize how notions of extensibility and generativity affect consumer decisions, going beyond mainstream theories on adoption and continuance.
Original languageEnglish
Title of host publication Proceedings of the 27th European Conference on Information Systems (ECIS)
Number of pages17
Publication statusPublished - 2019
EventECIS 2019: Information Systems for a Sharing Society - Stockholm University and Uppsala University, Stockholm, Sweden
Duration: 8 Jun 201914 Jun 2019
http://ecis2019.eu/

Conference

ConferenceECIS 2019
Abbreviated titleECIS 2019
CountrySweden
CityStockholm
Period8/06/1914/06/19
Internet address

Keywords

  • Digital platforms
  • Adoption
  • Network effects
  • Multi-sided platforms
  • Continuance

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    Faber, R., & de Reuver, M. (2019). Consumer studies on digital platforms adoption and continuance: A structured literature review. In Proceedings of the 27th European Conference on Information Systems (ECIS)