Consumers' attitudes towards product care: An exploratory study of motivators, ability factors and triggers

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Abstract

To contribute to a more sustainable way of consumption, products should stay usable as long as possible. Therefore, it is necessary to take care of products. Product care should be understood as any action that helps prolonging the lifetime of a product, such as maintenance, repair etc. These product care activities can be conducted by the consumer or by a service. Our interview study helps to understand consumers’ current product care behaviour towards products of different categories. Our study is based on Fogg’s behaviour model, which states that motivation, ability and triggers have to be present at the same time to lead to certain behaviour. We were able to identify different motivators (e.g. pleasure, price, functionality), ability factors (e.g. tools, time and effort) and triggers (e.g. appearance triggers, social triggers) for product care. Based upon the findings of this study, strategies that enhance product care are suggested and relevant aspects for future research are proposed.
Original languageEnglish
Title of host publicationPlate Product Lifetimes And The Environment 2017
Subtitle of host publicationConference Proceedings
EditorsC. Bakker, R. Mugge
Place of PublicationAmsterdam
PublisherIOS Press
Pages1-4
Number of pages4
ISBN (Electronic) 978-1-61499-820-4
ISBN (Print) 978-1-61499-819-8
DOIs
Publication statusPublished - 2017
EventPLATE 2017: Product Lifetimes and the Environment - Delft, Netherlands
Duration: 8 Nov 201710 Nov 2017

Publication series

NameResearch in Design Series
PublisherIOS Press
Volume9

Conference

ConferencePLATE 2017
CountryNetherlands
CityDelft
Period8/11/1710/11/17

Keywords

  • Circular economy
  • Product longevity
  • Consumer behaviour
  • Behaviour change

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