Consumers' perception of relatedness in mental representations of products

V Gattol

Research output: ThesisDissertation (TU Delft)

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Delft University of Technology
Supervisors/Advisors
  • Schoormans, Jan, Supervisor
  • Sääksjärvi, Maria, Advisor
Award date20 Dec 2013
Place of Publications.l.
Publisher
Print ISBNs978-94-6203-500-3
Publication statusPublished - 2013

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